Client: HRMSoftwares (www.hrmsoftwares.com)
Industry: Human Resource Management (HRM) Software
Client Type: SaaS Company
Objective: Increase sign-ups and conversions for HRMSoftwares
Background
HRMSoftwares PRO is a leading HRM software company that provides comprehensive HR solutions for businesses of all sizes. Despite having a robust product, HRMSoftwares Pro was struggling with low sign-up rates and conversion rates from their digital marketing efforts. They approached Gignaut, a B2B marketing agency specializing in performance-based marketing, to help them enhance their marketing strategy and drive more qualified leads.
Challenges
- Low Conversion Rates: HRMSoftwares Pro had a significant number of website visitors but low conversion rates.
- High Competition: The HRM software market is saturated with numerous competitors, making it difficult to stand out.
- Limited Brand Awareness: Despite having a strong product, HRMSoftwares Pro lacked brand recognition among target customers.
Goals
- Increase Sign-Ups: Boost the number of sign-ups for HRMSoftwares Pro’s software.
- Improve Conversion Rates: Enhance the conversion rate of paid subscriptions.
- Raise Brand Awareness: Increase brand visibility and recognition in the HRM software market.
Strategy
- Targeted Advertising Campaigns:
- Developed targeted PPC campaigns on Google Ads and LinkedIn to reach HR professionals and decision-makers.
- Created customized ad creatives and messaging tailored to different audience segments.
2. Lead Nurturing:
- Developed an email marketing campaign to nurture leads captured through PPC and content marketing efforts.
- Designed personalized email sequences to guide leads through the sales funnel, from awareness to consideration to decision.
Execution
- Ad Campaigns: Launched and monitored PPC campaigns, adjusting bids and targeting based on performance data.
- Email Marketing: Set up automated email sequences and tracked engagement metrics to refine the strategy.
- Website Optimization: Implemented changes based on A/B test results and continuously monitored conversion metrics.
Results
- Increased Sign-Ups: Achieved a 110% increase in sign-ups within the first three months.
- Improved Conversion Rates: Boosted the conversion rate of paid subscriptions by 30%.
- Enhanced Brand Awareness: Grew social media followers by 40% and saw a 30% increase in organic website traffic.
Conclusion
Gignaut’s targeted and data-driven approach enabled HRMSoftwares Pro to overcome their marketing challenges and achieve significant growth in sign-ups and conversions. By leveraging a mix of PPC advertising, content marketing, email nurturing, and CRO, HRMaster Pro was able to enhance its market presence and attract more qualified leads, ultimately leading to a substantial increase in revenue.